In the WhyZone
We embody courage
We make choices
We take chances
We become the change

Let’s begin this transformation together!

Why are we struggling in our pursuit of meaning, happiness and success?

We now know that our world will turn upside down by forces outside of our control every 5-7 years, this cycle will get shorter and shorter, leaving us less time to adapt, change and stay relevant!

Our Struggle is real

Struggle is real

In here and Out there

To untether your voice

Or hide behind many masks

To long and pine

Or let go and resign

To deepen into inquiry

Or flirt around the edges

Carry your own burden

Or share it with your tribe


Struggle is real

I sense it in me and you

In them and in us,

In the nature and spirit

In all of us together

And all of us apart


Struggle is real

And so be it…….

For as the Struggle is real

So is the Choice

For each one of us

To each his own doing,

and undoing to meet

where it matters and

leave where it doesn’t…



We embrace transitions, transform from within and become the Change!

It is natural to aspire to live to our potential, make positive impact and leave behind a legacy. We feel burdened because we are looking for a destination, where there is none. If we can accept this, we will begin to enjoy the jolts, pivots, landings and falls, and live wholeheartedly as the path towards our pursuit unfolds.

The truth is we have always been in a change mode. It was gradual and less intense. It showed as breakdowns at life cycle transitions. There was a clear structure to build successful adult lives and it started with our careers. If we were successful at work, we felt accepted and happy! These structures have crumbled. They are being disrupted by new ones, frequently. There is no clear corporate ladder to scale or a gradual ascent to financial stability or an easier path to happy relationships anymore!

We have begun to adapt by forming plural identities as we stretch – in our work/life and in our social networks. In these narratives we are either searching for purpose or trying to adapt to uncertainties in our world. There are more questions, unpredictability and stress to build meaningful existence while staying relevant in today’s socio-economic structure. 

“Meaningful existence is what sits well with our inner scorecard, irrespective of the structures and judgements of the society. There is no place for ‘ideal or perfect’ just a life well-lived, aligned with our core values and unique instincts.” In the WhyZone we encourage our clients to embody courage, make choices, take chances and implement their unique models of happiness and success. We become the change.

We create tools and practices to help them uncover their values, voice and instincts; accept their position with wholeness; build presence to match their goals and dreams; stay authentic in their quest; develop resilience, abundance and creativity; exhibit autonomy of thought and action; build strong networks and tribes. We embrace lifelong learning for transformation and renewal to thrive and grow during transitions. We are unique in our journey and yet connected by experiences. Let’s discover together and build a persona to match our pursuit.

Unlock the 9 character strengths of your amazing self to build a persona that matches your pursuit.




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       Millbrae, CA 94030 |  United States   |